Bleed is a
based in Oslo
We create identity and experience through concept development, art direction, graphic design and service design.
Representing a mix of cultures and disciplines to challenge today’s conventions around art, visual language, interaction, media and identity.
The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment.
The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.
The Alta Bike has been bought by the Norwegian National Museum as a part of their permanent collection. Already stated a "Design Classic", Alta has gained a lot of international press and even been blatantly copied by a Japanese, an Australian and an American bike brand.
Get your own at www.altabikes.no
The "leave your mark" concept for ALU 2007 is street art meeting high end fashion. Stencil art and handwriting on top of real life renderings make this something special. We had a fantastic photoshoot and we roughed it up to become a sexy mix of photography and illustration.
Website for ALU Mind.
Identity for Andreas Kleiberg.
Basecamp Explorer is a different kind of travel company that accompanies its customers to the furthermost corners of the earth, enabling them to enjoy some of earth´s most picturesque and breathtaking experiences — be it an excursion to an arctic glacier or a safari adventure in the heart of the Kenyan savannah. The identity captures the core essence of the company through the use of a flag as the common denominator between its different destinations, thus uniting them under “one nation”. Furthermore, the flag reflects Basecamp Explorer´s involvement in local communities and culture, striving to be a showcase for best practice responsible tourism and sustainable destination development. The use of tactile materials and secondary identity elements that celebrate the heritage and history of travel are used throughout the identity to reinforce the link to the past without neglecting the fact that Basecamp Explorer is a modern, forward-thinking company within its own industry.
Light creates moods. Visual expression for Beyond Light, the annual theme for Beyond Risør 2010. The main idea is that the identity can interact with its users. On the new blog the user can change the light mood through twitter messages. The system tracks relevant words and accordingly adjusts the look of the website.
We developed the idea further and built an interactive public installation. A floating light balloon and a giant led wall change the color scheme after twitter messages that are sent in realtime. Executed in cooperation with Oslo lysdesign and Mari Gaasemyr.
The printed media have slick black covers with a colorful shiny circle in the middle. This identity combines artistic thinking with new technology – a nice approach and great fun!
Corporate design and annual theme for the design conference Beyond Risør. The logo concentrates on the idea of networking. For the annual theme "visual noise" we created a noisy but positive typographic artwork. Elements like cut typography, small objects and patterns are all combined freely throughout the whole design.
Identity for Creation foods, an experiment in food and dining.
Comoyo develops useful and fun internet services. Currently our main focus areas are internet-based communication services and TV/Film streaming services. We build services for global scale, while using local market knowledge to adapt content to local needs and tastes.
Comoyo is a chat app for Android and iOS designed by Bleed for Telenor Digital. The app is designed and developed for Bangladesh and Pakistan with likely expansion to Myanmar and Malaysia.
Interactive identity for the international architecture office Coop Himmelb(l)au. The website is a mix of an experimental front and intuitive content pages. For the frontpage we picked up an architectural approach of Coop Himmelb(l)au, which is the structure of clouds. You can drag a cloud of items and freely explore their latest work and updates. The rest of the page is built on UX friendly navigation and focuses on Coop Himmelb(l)au's rich body of work.
Branding for djuice, a provider for mobile phone services and daughter of Telenor. Our new design concept allows a fresh approach to the brand. It now communicates the main values: simple, honest, nice.
The main principles are flat and colorful shapes combined with strong and sympathetic typography. In combination with a smart communication concept from TRY and splendid clay animations from Animasjonsdepartement: a real success!
The book Fluid Totality presents the avant-garde architectural visions of one of the most innovative academic institutions of our time – Studio Hadid at the University of Applied Arts Vienna. The book analyzes these developments in the context of a comprehensive process of digitization and the resulting global changes in our habitats. The book jacket is a folded poster which displays the best work of the last 15 years. The book itself has an open binding and is using 2 different kinds of paper for an optimal presentation of text and image.
Formulæ is an Oslo-based perfume brandand creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.
The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of healthand medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identitywith a repertoire of few graphic elements.
Formulæ custom font – BB Perfume
A neo-grotesque monospaced font made exclusively for Formulæ. It is based on theevenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.
Go With The Flø is a unique international festival that took place in June on the island Flø located in Norway.
The exhibition and live music is a cooperation between Hugo Opdal, Paul Stolper, Moods of Norway and Apparatjik. Artists participating was Damien Hirst, Gavin Turk, Peter Blake, Susie Hamilton, John Dove/Molly White, Keith Coventry and Apparatjik.
Bleed designed the posters and identity for all the artist and partied.
Visual identity for the norwegian design association Grafill. The identity reflects the professional standards of Grafill and it's members. It is often used with showcasing creative visual work and therefore uses classic fonts and low key elements.
Website for Grafill
Helen & Hard’s new website is a full tour of an original architecture company.
Hunger is a word that defines Bleed well. In their 10 years of existence, much has changed in the design world. The studio’s spirit, however, is a constant. They are restless, intuitive, and contemplative. They defiantly question convention and the very definition of graphic design. And although they are always thinking—more importantly, they are always doing. Their output is astonishing both in quantity and quality.
Organic and fluid, Bleed is perfectly suited for mutable times. Their culture and environment encourage a strong relationship with nature. This seems to somehow inform their dynamic range and give them an unparalleled flexibility. While many designers appear to feel weighed down by tradition, they never do. With eyes firmly set on the horizon, they continue to blur design, art, and technology to create a visual language that is distinctly Bleed.
Duane King — thinkingforaliving.org.
Visuals for The Ibsen Festival 2010. Collaborating with our good friend and photographer Knut Bry, making illustrations capturing Ibsen´s capacity for drama and humor. Everybody loves a jumping guy!
Annual theme for the International Ibsen award 2010. The award was given to Jon Fosse.
New identity system for the Norwegian Arts Council. A mark of approval of an innovative and progressive arts and entertainment scene, as well as a colourful and vibrant identity visualizing an organisation not afraid to be seen and heard.
Visual identity for the talented LOGG architects. Our design approach plays with the classic perception of space in 3d and 2d. It is based on a twisted three dimensional cube which turnes into a hexagon when folded into two dimensions.
Filled with texture images, the hexagon develops a textile sensation – a perfect way to show off LOGGs beautiful use of material in their projects.
New identity for Matprat.
A conceptual solution developed for the Award For Design Excellence by the Norwegian Design Counsil. We created a fictive showroom, working as a space to communicate and to present winners. The showroom is an additional brand element working togheter with the awards already exhisting identity system. Art Direction and design by Bleed. 3D and Motion Graphics by Mads Hornsletten (Øyedrops) and Kim Holm (Flames)
Monier is a brand new office building which is planned to be finished Q2 2015. The building is owned by Norwegian Property.
Moniers visual identity is based on the building's architecture which is cubistic and solid. The idea for the logo is derived from the building´s three different window shapes, which is an important characteristic of the Monier building.
As for the logotype, we created a custom typeface inspired by the original signage on the construction site. The alphabet is redrawn in three different widths to fit within Moniers three shaped window concept.
Brief from Myspace: "Lead the rebranding efforts for Myspace. We have a new logo and entirely new site and are ready to design out the rest of our identity system."
The revitalized brand is fresh and designed as a vessel that leverages Myspace brand equity and core culture allowing it to mature into a satisfying and engaging social entertainment entity. Giving the brand experience room to grow, we use subtle typography and combine the logo with different corporate illustrations.
The new NRK TV app. Exeperience all the content easy and smooth on your iPad.
The visual identity for the National Theatre Oslo emphasizes both the old theater traditions as well as its modern ambitions. The new color cyan adds a fresh note to the profile, and supporting design elements give full flexibility.
Packaging for Norwegian Ambassador.
Illustration, GPS-tracking application and campaign website for Norwegian Taxi.
Riksteatret is Norway´s national touring theatre. The brief aimed at renewing and repositioning the brand to increase the theatre´s audience among culture enthusiasts across the whole of Norway.
Since theatre is still perceived as somewhat "elitist" among the general public, our solution aimed at negating this misconception and creating a more direct expression which could also communicate to the younger generation. The result manifests itself in a renewed brand that appears contemporary and ambitious yet does not sacrifice a visible long history.
The visual concept for the Riksteatret identity is derived from the usage of bulletin boards — a timeless provider of information, as relevant today as it was a hundred years ago.
The logo, which is ispired by a poster is built upon a flexible rectangular format. The four outer corners (where the poster was once held by nails) are suspended by a thick frame as well as the letters "R,I,K,S" (meaning "national" in norwegian).
This system adapts to the corresponding medium and format seamlessly, thus creating a differentiating and instantly recognizable visual expression. This dynamic framework allows room for different and versatile expressions per production, depending on the communicative intention.
Identity and website for Romlab.
Webpages for Storm Studios.
Website for Telenor. Telenor Group is one of the world’s major mobile operators with 203 million mobile subscriptions. They have mobile operations in 11 markets and in additionally 11 markets through their 39,6 per cent ownership in VimpelCom Ltd.
App for TV2 Denmark.
Insanity: Doing the same thing over and over again and expecting different results.
— Albert Einstein
If this works, it'll keep us from getting caught. If it doesn't, it'll keep us from getting old.
If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
— George Bernard Shaw
If you obey all the rules you miss all the fun.
— Katharine Hepburn
I love Los Angeles. I love Hollywood. They're beautiful. Everybody's plastic, but I love plastic. I want to be plastic.
— Andy Warhol
I'm not trying to be sexy. It's just my way of expressing myself when I move around.
— Elvis Presley
It is nice to be important, but it's more important to be nice.
— John Templeton
I am always doing that which I cannot do, in order that I may learn how to do it.
— Pablo Picasso
In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.
— Charles Darwin
Rock and roll doesn't necessarily mean a band. It doesn't mean a singer, and it doesn't mean a lyric, really. It's that question of trying to be immortal.
— Malcolm Mclaren