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Bleed Oslo
Nedregate 5, 0553 Oslo, Norway
+47 993 06 000 / bleed@bleed.com

Bleed Vienna
Otto-Bauer-Gasse 24/27, 1060 Vienna, Austria
+43 650 6000 901 / bleed@bleed.com
Bleed Oslo
Nedregate 5, 0553 Oslo, Norway
+47 993 06 000 / bleed@bleed.com

Bleed Vienna
Otto-Bauer-Gasse 24/27, 1060 Vienna, Austria
+43 650 6000 901 / bleed@bleed.com

Bleed is a
multidisciplinary
design consultancy
based in Oslo
and Vienna.

white Bleed is a
multidisciplinary
design consultancy
based in Oslo
and Vienna.
black

We create identity and experience through concept development, art direction, graphic design and service design.

Representing a mix of cultures and disciplines to challenge today’s conventions around art, visual language, interaction, media and identity.

white Selected
work
Aker Brygge
Identity

The identity will be the new face of Aker Brygge after a complete remake of the area that is set to be finished in 2015. The main qualities of the new identity are intertwined with the core values of the New Aker Brygge, with emphasis on quality and contrast, and an open and dynamic street environment.

<img src='wrk/ab-01.jpg' border='0' alt='' /> <img src='wrk/ab-01a.jpg' border='0' alt='' /> <img src='wrk/ab-02.jpg' border='0' alt='' /> <img src='wrk/ab-03.jpg' border='0' alt='' /> <img src='wrk/ab-04.jpg' border='0' alt='' /> <img src='wrk/ab-04a.jpg' border='0' alt='' /> <img src='wrk/ab-05.jpg' border='0' alt='' /> <img src='wrk/ab-06.jpg' border='0' alt='' /> <img src='wrk/ab-06a.jpg' border='0' alt='' /> <img src='wrk/ab-07.jpg' border='0' alt='' /> <img src='wrk/ab-08.jpg' border='0' alt='' /> <img src='wrk/ab-09.jpg' border='0' alt='' /> <img src='wrk/ab-10.jpg' border='0' alt='' />
Alta Bike
Identity / Product development

The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.

The Alta Bike has been bought by the Norwegian National Museum as a part of their permanent collection. Already stated a "Design Classic", Alta has gained a lot of international press and even been blatantly copied by a Japanese, an Australian and an American bike brand.

Get your own at www.altabikes.no

<img src='wrk/alta-01.jpg' border='0' alt='' /> <img src='wrk/alta-02.jpg' border='0' alt='' />
ALU — Leave your mark
Identity

The "leave your mark" concept for ALU 2007 is street art meeting high end fashion. Stencil art and handwriting on top of real life renderings make this something special. We had a fantastic photoshoot and we roughed it up to become a sexy mix of photography and illustration.

<img src='wrk/alu-01.jpg' border='0' alt='' /> <img src='wrk/alu-02.jpg' border='0' alt='' /> <img src='wrk/alu-03.jpg' border='0' alt='' /> <img src='wrk/alu-04.jpg' border='0' alt='' /> <img src='wrk/alu-05.jpg' border='0' alt='' /> <img src='wrk/alu-06.jpg' border='0' alt='' /> <img src='wrk/alu-07.jpg' border='0' alt='' /> <img src='wrk/alu-08.jpg' border='0' alt='' /> <img src='wrk/alu-09.jpg' border='0' alt='' /> <img src='wrk/alu-10.jpg' border='0' alt='' />
ALU Mind
Interactive

Website for ALU Mind.

<img src='wrk/alumind-01.jpg' border='0' alt='' /> <img src='wrk/alumind-02.jpg' border='0' alt='' /> <img src='wrk/alumind-06.jpg' border='0' alt='' /> <img src='wrk/alumind-07.jpg' border='0' alt='' />
Andreas Kleiberg
Identity, Interactive, Print

Identity for Andreas Kleiberg.

<img src='wrk/kleiberg_01.jpg' border='0' alt='' /> <img src='wrk/kleiberg_02.jpg' border='0' alt='' /> <img src='wrk/kleiberg_03.jpg' border='0' alt='' /> <img src='wrk/kleiberg_04.jpg' border='0' alt='' /> <img src='wrk/kleiberg_05.jpg' border='0' alt='' /> <img src='wrk/kleiberg_06.jpg' border='0' alt='' /> <img src='wrk/kleiberg_07.jpg' border='0' alt='' /> <img src='wrk/kleiberg_08.jpg' border='0' alt='' /> <img src='wrk/kleiberg_09.jpg' border='0' alt='' /> <img src='wrk/kleiberg_10.jpg' border='0' alt='' /> <img src='wrk/kleiberg_11.jpg' border='0' alt='' /> <img src='wrk/kleiberg_12.jpg' border='0' alt='' /> <img src='wrk/kleiberg_13.jpg' border='0' alt='' /> <img src='wrk/kleiberg_14.jpg' border='0' alt='' /> <img src='wrk/kleiberg_15.jpg' border='0' alt='' />
Basecamp Explorer
Identity / interactive

Basecamp Explorer is a different kind of travel company that accompanies its customers to the furthermost corners of the earth, enabling them to enjoy some of earth´s most picturesque and breathtaking experiences — be it an excursion to an arctic glacier or a safari adventure in the heart of the Kenyan savannah. The identity captures the core essence of the company through the use of a flag as the common denominator between its different destinations, thus uniting them under “one nation”. Furthermore, the flag reflects Basecamp Explorer´s involvement in local communities and culture, striving to be a showcase for best practice responsible tourism and sustainable destination development. The use of tactile materials and secondary identity elements that celebrate the heritage and history of travel are used throughout the identity to reinforce the link to the past without neglecting the fact that Basecamp Explorer is a modern, forward-thinking company within its own industry.

<img src='wrk/basecamp-04.jpg' border='0' alt='' /> <img src='wrk/basecamp-01.jpg' border='0' alt='' /> <img src='wrk/basecamp-02.jpg' border='0' alt='' /> <img src='wrk/basecamp-03.jpg' border='0' alt='' /> <img src='wrk/basecamp-05.jpg' border='0' alt='' /> <img src='wrk/basecamp-06.jpg' border='0' alt='' /> <img src='wrk/basecamp-07.jpg' border='0' alt='' /> <img src='wrk/basecamp-08.jpg' border='0' alt='' /> <img src='wrk/basecamp-09.jpg' border='0' alt='' />
Beyond Light
Identity / interactive / Service Design

Light creates moods. Visual expression for Beyond Light, the annual theme for Beyond Risør 2010. The main idea is that the identity can interact with its users. On the new blog the user can change the light mood through twitter messages. The system tracks relevant words and accordingly adjusts the look of the website.

We developed the idea further and built an interactive public installation. A floating light balloon and a giant led wall change the color scheme after twitter messages that are sent in realtime. Executed in cooperation with Oslo lysdesign and Mari Gaasemyr.

The printed media have slick black covers with a colorful shiny circle in the middle. This identity combines artistic thinking with new technology – a nice approach and great fun!

<img src='wrk/beyondlight-01.jpg' border='0' alt='' /> <img src='wrk/beyondlight-02.jpg' border='0' alt='' /> <img src='wrk/beyondlight-03.jpg' border='0' alt='' /> <div class="embed-container"><iframe src="http://player.vimeo.com/video/10283552?badge=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div> <img src='wrk/beyondlight-04.jpg' border='0' alt='' /> <img src='wrk/beyondlight-05.jpg' border='0' alt='' /> <img src='wrk/beyondlight-06.jpg' border='0' alt='' /> <img src='wrk/beyondlight-07.jpg' border='0' alt='' /> <img src='wrk/beyondlight-08.jpg' border='0' alt='' /> <img src='wrk/beyondlight-09.jpg' border='0' alt='' /> <img src='wrk/beyondlight-10.jpg' border='0' alt='' /> <img src='wrk/beyondlight-11.jpg' border='0' alt='' /> <img src='wrk/beyondlight-12.jpg' border='0' alt='' /> <img src='wrk/beyondlight-13.jpg' border='0' alt='' />
Beyond Risør
Identity / Interactive

Corporate design and annual theme for the design conference Beyond Risør. The logo concentrates on the idea of networking. For the annual theme "visual noise" we created a noisy but positive typographic artwork. Elements like cut typography, small objects and patterns are all combined freely throughout the whole design.

<img src='wrk/beyondrisor-01.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-02.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-03.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-04.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-05.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-06.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-07.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-08.jpg' border='0' alt='' /> <img src='wrk/beyondrisor-09.jpg' border='0' alt='' />
Creation Foods
Identity

Identity for Creation foods, an experiment in food and dining.

<img src='wrk/creationfoods-01.jpg' border='0' alt='' /> <img src='wrk/creationfoods-02.jpg' border='0' alt='' /> <img src='wrk/creationfoods-03.jpg' border='0' alt='' /> <img src='wrk/creationfoods-04.jpg' border='0' alt='' /> <img src='wrk/creationfoods-05.jpg' border='0' alt='' /> <img src='wrk/creationfoods-06.jpg' border='0' alt='' /> <img src='wrk/creationfoods-07.jpg' border='0' alt='' />
Comoyo
Identity / Interactive / Service-design

Comoyo develops useful and fun internet services. Currently our main focus areas are internet-based communication services and TV/Film streaming services. We build services for global scale, while using local market knowledge to adapt content to local needs and tastes.

<img src='wrk/comoyo-04.jpg' border='0' alt='' /> <img src='wrk/comoyo-01.jpg' border='0' alt='' /> <img src='wrk/comoyo-02.jpg' border='0' alt='' /> <img src='wrk/comoyo-03.jpg' border='0' alt='' /> <div class="embed-container"><iframe src="http://player.vimeo.com/video/22248780" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div> <img src='wrk/comoyo-06.jpg' border='0' alt='' /> <img src='wrk/comoyo-07.jpg' border='0' alt='' /> <img src='wrk/comoyo-08.jpg' border='0' alt='' />
Coop Himmelb(l)au
Interactive

Interactive identity for the international architecture office Coop Himmelb(l)au. The website is a mix of an experimental front and intuitive content pages. For the frontpage we picked up an architectural approach of Coop Himmelb(l)au, which is the structure of clouds. You can drag a cloud of items and freely explore their latest work and updates. The rest of the page is built on UX friendly navigation and focuses on Coop Himmelb(l)au's rich body of work.

<img src='wrk/coop-01.jpg' border='0' alt='' /> <img src='wrk/coop-02.jpg' border='0' alt='' /> <img src='wrk/coop-03.jpg' border='0' alt='' /> <img src='wrk/coop-04.jpg' border='0' alt='' />
Djuice
Identity

Branding for djuice, a provider for mobile phone services and daughter of Telenor. Our new design concept allows a fresh approach to the brand. It now communicates the main values: simple, honest, nice.

The main principles are flat and colorful shapes combined with strong and sympathetic typography. In combination with a smart communication concept from TRY and splendid clay animations from Animasjonsdepartement: a real success!

<img src='wrk/djuice01.jpg' border='0' alt='' /> <img src='wrk/djuice02.jpg' border='0' alt='' /> <img src='wrk/djuice03.jpg' border='0' alt='' /> <img src='wrk/djuice04.jpg' border='0' alt='' /> <img src='wrk/djuice05.jpg' border='0' alt='' /> <img src='wrk/djuice06.jpg' border='0' alt='' /> <div class="embed-container"><iframe src="http://player.vimeo.com/video/72736107" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>
Formulæ
Identity

Formulæ is an Oslo-based perfume brandand creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.

The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of healthand medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identitywith a repertoire of few graphic elements.

Formulæ custom font – BB Perfume
A neo-grotesque monospaced font made exclusively for Formulæ. It is based on theevenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.

<img src='wrk/formulae-1.jpg' border='0' alt='' /> <img src='wrk/formulae-2.jpg' border='0' alt='' /> <img src='wrk/formulae-3.png' border='0' alt='' /> <img src='wrk/formulae-4.jpg' border='0' alt='' /> <img src='wrk/formulae-5.png' border='0' alt='' /> <img src='wrk/formulae-6.jpg' border='0' alt='' /> <img src='wrk/formulae-7.png' border='0' alt='' /> <img src='wrk/formulae-8.jpg' border='0' alt='' /> <img src='wrk/formulae-9.png' border='0' alt='' />
Go with the flø
Identity

Go With The Flø is a unique international festival that took place in June on the island Flø located in Norway.

The exhibition and live music is a cooperation between Hugo Opdal, Paul Stolper, Moods of Norway and Apparatjik. Artists participating was Damien Hirst, Gavin Turk, Peter Blake, Susie Hamilton, John Dove/Molly White, Keith Coventry and Apparatjik.

Bleed designed the posters and identity for all the artist and partied.

<img src='wrk/gowiththeflo-01.jpg' border='0' alt='' /> <img src='wrk/gowiththeflo-02.jpg' border='0' alt='' /> <img src='wrk/gowiththeflo-03.jpg' border='0' alt='' /> <img src='wrk/gowiththeflo-04.jpg' border='0' alt='' /> <img src='wrk/gowiththeflo-05.jpg' border='0' alt='' /> <img src='wrk/gowiththeflo-06.jpg' border='0' alt='' />
Grafill identity
Identity

Visual identity for the norwegian design association Grafill. The identity reflects the professional standards of Grafill and it's members. It is often used with showcasing creative visual work and therefore uses classic fonts and low key elements.

<img src='wrk/grafill-01.jpg' border='0' alt='' /> <img src='wrk/grafill-02.jpg' border='0' alt='' /> <img src='wrk/grafill-03.jpg' border='0' alt='' /> <img src='wrk/grafill-04.jpg' border='0' alt='' /> <img src='wrk/grafill-05.jpg' border='0' alt='' /> <img src='wrk/grafill-06.jpg' border='0' alt='' /> <img src='wrk/grafill-07.jpg' border='0' alt='' />
Grafill website
Interactive

Website for Grafill

<img src='wrk/grafillweb-01.jpg' border='0' alt='' /> <img src='wrk/grafillweb-02.jpg' border='0' alt='' /> <img src='wrk/grafillweb-03.jpg' border='0' alt='' /> <img src='wrk/grafillweb-04.jpg' border='0' alt='' /> <img src='wrk/grafillweb-05.jpg' border='0' alt='' /> <img src='wrk/grafillweb-06.jpg' border='0' alt='' />
Helen & Hard
Interactive / Service Design

Helen & Hard’s new website is a full tour of an original architecture company.

<img src='wrk/hha-01.jpg' border='0' alt='' /> <img src='wrk/hha-02.jpg' border='0' alt='' /> <img src='wrk/hha-03.jpg' border='0' alt='' /> <img src='wrk/hha-04.jpg' border='0' alt='' /> <img src='wrk/hha-05.jpg' border='0' alt='' />
Hunger
Identity / Design / Art

Hunger is a word that defines Bleed well. In their 10 years of existence, much has changed in the design world. The studio’s spirit, however, is a constant. They are restless, intuitive, and contemplative. They defiantly question convention and the very definition of graphic design. And although they are always thinking—more importantly, they are always doing. Their output is astonishing both in quantity and quality.

Organic and fluid, Bleed is perfectly suited for mutable times. Their culture and environment encourage a strong relationship with nature. This seems to somehow inform their dynamic range and give them an unparalleled flexibility. While many designers appear to feel weighed down by tradition, they never do. With eyes firmly set on the horizon, they continue to blur design, art, and technology to create a visual language that is distinctly Bleed.

Duane King — thinkingforaliving.org.

<img src='wrk/hunger-09.jpg' border='0' alt='' /> <img src='wrk/hunger-10.jpg' border='0' alt='' /> <img src='wrk/hunger-01.jpg' border='0' alt='' /> <img src='wrk/hunger-02.jpg' border='0' alt='' /> <img src='wrk/hunger-03.jpg' border='0' alt='' /> <img src='wrk/hunger-04.jpg' border='0' alt='' /> <img src='wrk/hunger-05.jpg' border='0' alt='' /> <img src='wrk/hunger-06.jpg' border='0' alt='' /> <img src='wrk/hunger-07.jpg' border='0' alt='' />
Ibsenfestivalen
Identity

Visuals for The Ibsen Festival 2010. Collaborating with our good friend and photographer Knut Bry, making illustrations capturing Ibsen´s capacity for drama and humor. Everybody loves a jumping guy!

<img src='wrk/ibsenfestivalen-01.jpg' border='0' alt='' /> <img src='wrk/ibsenfestivalen-02.jpg' border='0' alt='' /> <img src='wrk/ibsenfestivalen-03.jpg' border='0' alt='' /> <img src='wrk/ibsenfestivalen-04.jpg' border='0' alt='' /> <img src='wrk/ibsenfestivalen-05.jpg' border='0' alt='' />
The International
Ibsen Awards

Identity

Annual theme for the International Ibsen award 2010. The award was given to Jon Fosse.

<img src='wrk/iia-01.jpg' border='0' alt='' /> <img src='wrk/iia-02.jpg' border='0' alt='' /> <img src='wrk/iia-03.jpg' border='0' alt='' /> <img src='wrk/iia-04.jpg' border='0' alt='' /> <img src='wrk/iia-05.jpg' border='0' alt='' /> <img src='wrk/iia-06.jpg' border='0' alt='' /> <img src='wrk/iia-07.jpg' border='0' alt='' />
Kulturrådet
Identity

New identity system for the Norwegian Arts Council. A mark of approval of an innovative and progressive arts and entertainment scene, as well as a colourful and vibrant identity visualizing an organisation not afraid to be seen and heard.

<img src='wrk/kulturraadet-01.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-02.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-03.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-04.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-05.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-06.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-07.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-09.jpg' border='0' alt='' /> <img src='wrk/kulturraadet-10.jpg' border='0' alt='' />
Matprat
Identity

New identity for Matprat.

<img src='wrk/matprat-01.jpg' border='0' alt='' /> <img src='wrk/matprat-02.jpg' border='0' alt='' /> <img src='wrk/matprat-03.jpg' border='0' alt='' /> <img src='wrk/matprat-04.jpg' border='0' alt='' /> <img src='wrk/matprat-05.jpg' border='0' alt='' /> <img src='wrk/matprat-06.jpg' border='0' alt='' /> <div class="embed-container"><iframe src="http://player.vimeo.com/video/56005939?badge=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>
Merket for
god design

Identity

A conceptual solution developed for the Award For Design Excellence by the Norwegian Design Counsil. We created a fictive showroom, working as a space to communicate and to present winners. The showroom is an additional brand element working togheter with the awards already exhisting identity system. Art Direction and design by Bleed. 3D and Motion Graphics by Mads Hornsletten (Øyedrops) and Kim Holm (Flames)

<img src='wrk/mfgd-01.jpg' border='0' alt='' /> <img src='wrk/mfgd-02.jpg' border='0' alt='' /> <img src='wrk/mfgd-03.jpg' border='0' alt='' /> <div class="embed-container"><iframe src="http://player.vimeo.com/video/73555950" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div> <div class="embed-container"><iframe src="http://player.vimeo.com/video/73555951" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>
Monier
Identity / typography

Monier is a brand new office building which is planned to be finished Q2 2015. The building is owned by Norwegian Property.

Moniers visual identity is based on the building's architecture which is cubistic and solid. The idea for the logo is derived from the building´s three different window shapes, which is an important characteristic of the Monier building.

As for the logotype, we created a custom typeface inspired by the original signage on the construction site. The alphabet is redrawn in three different widths to fit within Moniers three shaped window concept.

<img src='wrk/monier-1.jpg' border='0' alt='' /> <img src='wrk/monier-2.jpg' border='0' alt='' /> <img src='wrk/monier-3.gif' border='0' alt='' /> <img src='wrk/monier-4.jpg' border='0' alt='' /> <img src='wrk/monier-5.jpg' border='0' alt='' /> <img src='wrk/monier-6.gif' border='0' alt='' /> <img src='wrk/monier-7.jpg' border='0' alt='' /> <img src='wrk/monier-8.jpg' border='0' alt='' /> <img src='wrk/monier-9.jpg' border='0' alt='' /> <img src='wrk/monier-10.jpg' border='0' alt='' /> <img src='wrk/monier-11.jpg' border='0' alt='' /> <img src='wrk/monier-12.jpg' border='0' alt='' /> <img src='wrk/monier-13.jpg' border='0' alt='' /> <img src='wrk/monier-14.jpg' border='0' alt='' />
Myspace
Identity

Brief from Myspace: "Lead the rebranding efforts for Myspace. We have a new logo and entirely new site and are ready to design out the rest of our identity system."

The revitalized brand is fresh and designed as a vessel that leverages Myspace brand equity and core culture allowing it to mature into a satisfying and engaging social entertainment entity. Giving the brand experience room to grow, we use subtle typography and combine the logo with different corporate illustrations.

<img src='wrk/myspace-01.jpg' border='0' alt='' /> <img src='wrk/myspace-02.jpg' border='0' alt='' /> <img src='wrk/myspace-03.jpg' border='0' alt='' /> <img src='wrk/myspace-04.jpg' border='0' alt='' /> <img src='wrk/myspace-05.jpg' border='0' alt='' /> <img src='wrk/myspace-06.jpg' border='0' alt='' /> <img src='wrk/myspace-07.jpg' border='0' alt='' />
NRK TV
Interactive / Service Design

The new NRK TV app. Exeperience all the content easy and smooth on your iPad.

<img src='wrk/nrktv-01.jpg' border='0' alt='' /> <img src='wrk/nrktv-04.jpg' border='0' alt='' /> <img src='wrk/nrktv-02.jpg' border='0' alt='' /> <img src='wrk/nrktv-03.jpg' border='0' alt='' />
Nationaltheatret
Identity

The visual identity for the National Theatre Oslo emphasizes both the old theater traditions as well as its modern ambitions. The new color cyan adds a fresh note to the profile, and supporting design elements give full flexibility.

<img src='wrk/ntidenty-01.jpg' border='0' alt='' /> <img src='wrk/ntidenty-02.jpg' border='0' alt='' /> <img src='wrk/ntidenty-03.jpg' border='0' alt='' /> <img src='wrk/ntidenty-04.jpg' border='0' alt='' /> <img src='wrk/ntidenty-05.jpg' border='0' alt='' /> <img src='wrk/ntidenty-06.jpg' border='0' alt='' /> <img src='wrk/ntidenty-07.jpg' border='0' alt='' /> <img src='wrk/ntidenty-08.jpg' border='0' alt='' /> <img src='wrk/ntidenty-09.jpg' border='0' alt='' /> <img src='wrk/ntidenty-10.jpg' border='0' alt='' />
Norwegian
Ambassador

Packaging

Packaging for Norwegian Ambassador.

<img src='wrk/norwegian_ambassador_02.jpg' border='0' alt='' /> <img src='wrk/norwegian_ambassador_01.jpg' border='0' alt='' />
Alta Bike
Identity / Product development

The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.

The Alta Bike has been bought by the Norwegian National Museum as a part of their permanent collection. Already stated a "Design Classic", Alta has gained a lot of international press and even been blatantly copied by a Japanese, an Australian and an American bike brand.

Get your own at www.altabikes.no

<img src='wrk/alta-01.jpg' border='0' alt='' /> <img src='wrk/alta-02.jpg' border='0' alt='' />
Riksteatret Identity
Identity / Interactive / Service Design

Riksteatret is Norway´s national touring theatre. The brief aimed at renewing and repositioning the brand to increase the theatre´s audience among culture enthusiasts across the whole of Norway.

Since theatre is still perceived as somewhat "elitist" among the general public, our solution aimed at negating this misconception and creating a more direct expression which could also communicate to the younger generation. The result manifests itself in a renewed brand that appears contemporary and ambitious yet does not sacrifice a visible long history.

The visual concept for the Riksteatret identity is derived from the usage of bulletin boards — a timeless provider of information, as relevant today as it was a hundred years ago.

The logo, which is ispired by a poster is built upon a flexible rectangular format. The four outer corners (where the poster was once held by nails) are suspended by a thick frame as well as the letters "R,I,K,S" (meaning "national" in norwegian).

This system adapts to the corresponding medium and format seamlessly, thus creating a differentiating and instantly recognizable visual expression. This dynamic framework allows room for different and versatile expressions per production, depending on the communicative intention.

<img src='wrk/riks-01.jpg' border='0' alt='' /> <img src='wrk/riks-02.jpg' border='0' alt='' /> <img src='wrk/riks-03.jpg' border='0' alt='' /> <img src='wrk/riks-04.jpg' border='0' alt='' /> <img src='wrk/riks-05.jpg' border='0' alt='' /> <img src='wrk/riks-06.jpg' border='0' alt='' /> <img src='wrk/riks-10.gif' border='0' alt='' /> <img src='wrk/riks-07.jpg' border='0' alt='' /> <img src='wrk/riks-08.jpg' border='0' alt='' /> <img src='wrk/riks-09.jpg' border='0' alt='' />
Storm Studios
Interactive

Webpages for Storm Studios.

<img src='wrk/storm-01.jpg' border='0' alt='' /> <img src='wrk/storm-02.jpg' border='0' alt='' /> <img src='wrk/storm-03.jpg' border='0' alt='' />
Telenor.no
Interactive / Service Design

Website for Telenor. Telenor Group is one of the world’s major mobile operators with 203 million mobile subscriptions. They have mobile operations in 11 markets and in additionally 11 markets through their 39,6 per cent ownership in VimpelCom Ltd.

<img src='wrk/telenor-01.jpg' border='0' alt='' /> <img src='wrk/telenor-02.jpg' border='0' alt='' /> <img src='wrk/telenor-03.jpg' border='0' alt='' /> <img src='wrk/telenor-04.jpg' border='0' alt='' /> <img src='wrk/telenor-05.jpg' border='0' alt='' />
TV2 Denmark
Interactive / Service Design

App for TV2 Denmark.

<img src='wrk/tv2-01.jpg' border='0' alt='' /> <img src='wrk/tv2-02.jpg' border='0' alt='' /> <img src='wrk/tv2-03.jpg' border='0' alt='' /> <img src='wrk/tv2-04.jpg' border='0' alt='' /> <img src='wrk/tv2-05.jpg' border='0' alt='' />
white Clients
Clients
  • Aker Brygge
  • Aker Brygge Marina
  • ALU S.P.A.
  • Andreas Kleiberg
  • Arcus Wine Brands
  • Arkaden Shopping
  • Arne & Carlos
  • Aspelin Ramm
  • Aspiro
  • Asplan Viak
  • Basecamp Explorer
  • Beyond Risør
  • Bjørg Design
  • By Company
  • Comoyo
  • Coop Himmelb(l)au
  • Deutsche Bank Art
  • Diesel
  • djuice
  • Eie Eiendomsmegling
  • Fleury Michon
  • Grafill
  • Helen & Hard
  • Helsedirektoratet
  • Hermés Japan
  • Hintmag
  • Hocus Focus
  • iArk
  • iHus
  • IKEA
  • Kavli
  • LK Hjelle
  • Levis Strauss Nordic
  • Lung Hagem Arkitekter
  • Martine Lund Hoel
  • Matprat
  • Myspace
  • Nationaltheatret
  • Netcom
  • Nico Widerberg
  • Nooka
  • Nordisk Film Shortcut
  • Norway Says
  • Norwegian Ambassador
  • The Norwegian Design Council
  • The Norwegian Film Institute
  • The Norwegian Royal Court
  • NRK
  • Nuno Arkitekter
  • NPRO
  • Oslo Kino
  • The Oslo Philharmonics
  • Palmer
  • Pepsi
  • Riksteatret
  • Snøhetta
  • Studio Hugo Opdal
  • Stolper + Friends
  • Storm Studios
  • Telenor
  • Telenor Expo
  • Trygg Trafikk
  • Vinordia
  • WESC
  • Zapp Arkitekter
white Awards
  • Year
    Award
    Contest
    Project
    Client
  • 2014
    Silver
    European Design Awards
    Luminum
    Luminum
  • 2014
    Bronze
    European Design Awards
    Riksteatret.no
    Riksteatret
  • 2014
    MFGD
    Merket For God Design
    Riksteatret
    Riksteatret
  • 2013
    Gold
    European Design Awards
    Bleed.com
    Bleed
  • 2013
    Silver
    European Design Awards
    Andreaskleiberg.no
    Andreas Kleiberg
  • 2013
    Bronze
    European Design Awards
    ALU Mind
    ALU
  • 2013
    Bronze
    European Design Awards
    Grafill.no
    Grafill
  • 2013
    Finalist
    European Design Awards
    Coop-himmelblau.at
    Coop Himmelb(l)au
  • 2013
    Finalist
    European Design Awards
    Norwegian Ambassador Packaging
    Norwegian Ambassador
  • 2013
    Gold
    Visuelt
    Riksteatret identity
    Riksteatret
  • 2013
    Diploma
    Visuelt
    Bleed.com
    Bleed
  • 2013
    Diploma
    Visuelt
    Coop Himmelb(l)au website
    Coop Himmelb(l)au
  • 2013
    Diploma
    Visuelt
    Merket for god design posters
    Norsk Designråd
  • 2013
    Diploma
    Visuelt
    Storm Studio & Shortcut website
    Storm Studio & Shortcut
  • 2013
    Diploma
    Visuelt
    TV2 Denmark app
    Aspiro
  • 2013
    MFGD
    Merket for god design
    Aker Brygge
    NPRO
  • 2012
    MFGD
    Merket for god design
    Comoyo
    Telenor Comoyo
  • 2012
    Gold
    Visuelt
    Helen & Hard web
    Helen & Hard
  • 2012
    Nomination
    Visuelt
    Aker Brygge custom font
    NPRO
  • 2012
    Nomination
    Visuelt
    Hocus Focus web
    Hocus Focus
  • 2012
    Nomination
    Visuelt
    Aker Brygge identity
    NPRO
  • 2012
    Nomination
    Visuelt
    Comoyo Film & TV
    Comoyo
  • 2012
    Nomination
    Visuelt
    Comoyo Motion
    Comoyo
  • 2012
    Nomination
    Visuelt
    Comoyo Identity
    Comoyo
  • 2011
    Gold
    European Design Awards
    Corporate Illustration
    Myspace Inc.
  • 2011
    Nomination
    European Design Awards
    Brand implementation
    Myspace Inc.
  • 2011
    Silver
    Visuelt
    Myspace identity program
    Myspace Inc.
  • 2011
    Silver
    Visuelt
    lundhagem.no
    Lund Hagem.
  • 2011
    Silver
    Visuelt
    Beyond Light
    Beyond Risør
  • 2011
    Næringslivsp.
    Visuelt
    Nationaltheatret identity
    Nationaltheatret
  • 2011
    Diploma
    Visuelt
    Ibsenfestivalen illustrations
    Nationaltheatret
  • 2011
    Diploma
    Visuelt
    Go With the Flø
    Hugo Opdal
  • 2011
    Diploma
    Visuelt
    Hunger
    Bleed
  • 2011
    Diploma
    Visuelt
    Virgins of Menace
    The Disciplines
  • 2011
    Diploma
    Årets vakreste bøker
    Hunger
    Bleed
  • 2010
    Silver
    Visuelt
    Bleed.no
    Bleed
  • 2010
    Diploma
    European Design Awards
    Nationaltheatret identity
    Nationaltheatret
  • 2010
    Diploma
    European Design Awards
    Nationaltheatret identity
    Nationaltheatret
  • 2010
    Bronze
    European Design Awards
    bleed.no
    Bleed
  • 2010
    Diploma
    Visuelt
    Bleed identity
    Nationaltheatret
  • 2010
    Diploma
    Gullblyanten
    Bleed.no
    Bleed
  • 2009
    Gold
    European Design Awards
    Beyond Risør identity
    Beyond Risør
  • 2009
    Gold
    Graphis Poster
    Beyond Risør poster
    Beyond Risør
  • 2009
    Gold
    Visuelt
    Follow your inner moonlight...
    Bleed
  • 2009
    Gold
    Visuelt
    snohetta.com
    Snøhetta
  • 2009
    Silver
    Visuelt
    Minna Hannila internet
    Minna Hannila
  • 2009
    Silver
    Visuelt
    ALU - Revolution
    ALU Italy
  • 2009
    Diploma
    Visuelt
    National Program Avis
    Nationaltheatret
  • 2009
    Diploma
    Visuelt
    Damien Hirst poster
    Studio Hugo Opdal
  • 2009
    Diploma
    Visuelt
    PepsiMAX Fan
    Pepsi
  • 2009
    Diploma
    Visuelt
    Beyond Risør identity
    Beyond Risør
  • 2009
    Bronze
    European Design Awards
    snohetta.com
    Snøhetta
  • 2009
    Bronze
    European Design Awards
    Damien Hirst Poster
    Studio Hugo Opdal
  • 2009
    Bronze
    European Design Awards
    Follow your inner moonlight...
    Bleed
  • 2009
    Bronze
    European Design Awards
    Beyond Risør poster
    Beyond Risør
  • 2009
    Årets gulltagg
    Gulltaggen
    PepsiMAX Fan
    Pepsi
  • 2009
    Bronze
    Gullblyanten
    Beyond Risør identity
    Beyond Risør
  • 2009
    Diploma
    Gullblyanten
    PepsiMAX Fan
    Pepsi
  • 2008
    Gold
    Visuelt
    Arne & Carlos
    Arne & Carlos
  • 2008
    Gold
    Visuelt
    Dark Angel
    Hintmag
  • 2008
    Silver
    Visuelt
    Bleed vs Kahori
    Bleed
  • 2008
    Silver
    Visuelt
    Dig for Light - Tokyo
    Norwegian Embassy Japan
  • 2008
    Silver
    Visuelt
    Oslo Kino identity
    Oslo Kino
  • 2008
    Diploma
    Visuelt
    Bleed Magazine
    Bleed
  • 2008
    Gold
    Visuelt
    Deutsche Bank Art
    Deutsche Bank
  • 2008
    Diploma
    Visuelt
    tvnorge.no
    TV Norge
  • 2008
    Diploma
    Visuelt
    PepsiCo
    Pepsi
  • 2008
    Silver
    Visuelt
    The Norwegian Royal Court
    The Norwegian Royal Court
  • 2008
    Silver
    Visuelt
    Hermés Osaka Flagshipstore
    Hermés Japan
  • 2008
    Gold
    Visuelt
    terje.jp
    Art Alliance
  • 2008
    Gold
    Årets vakreste bøker
    Arne & Carlos Book
    Arne & Carlos
  • 2007
    Diploma
    Gullblyanten
    ALU - Leave Your Mark
    ALU Italy
  • 2007
    Silver
    Visuelt
    ALU - Leave Your Mark
    ALU Italy
  • 2007
    Gold
    Visuelt
    PSP Candy
    PSP Candy
  • 2007
    Diploma
    Visuelt
    Oslo Philharmonic Orchestra identity
    Oslo Philharmonic Orchestra
  • 2007
    Diploma
    Visuelt
    FRI identity
    Helsedirektoratet
  • 2006
    Diploma
    Gullblyanten
    Fantefilm identity
    Fantefilm
  • 2006
    Diploma
    Gullblyanten
    Going Underground
    Going Underground
  • 2006
    Diploma
    Visuelt
    Arkaden Winter 2005/06
    Arkaden
  • 2006
    Diploma
    Visuelt
    TIFF poster
    TIFF
  • 2006
    Diploma
    Visuelt
    Going Underground
    Going Underground
  • 2006
    Gold
    Visuelt
    Øyafestivalen identity
    Øyafestivalen
  • 2006
    Diploma
    Visuelt
    Arkaden Winter 2006
    Arkaden
  • 2005
    Diploma
    Visuelt
    Motion Blur identity
    Motion Blur
  • 2005
    Diploma
    Visuelt
    NRK P3 identity
    NRK
  • 2005
    Diploma
    Visuelt
    Bjørn Opsahl internet
    Bjørn Opsahl
  • 2005
    Diploma
    Visuelt
    Motion Blur internet
    Motion Blur
  • 2005
    Diploma
    Visuelt
    John Gabriel Borkman Poster
    Nationaltheatret
  • 2005
    Diploma
    Visuelt
    Blender Agency identity
    Blender Agency
  • 2005
    Diploma
    Visuelt
    Pollen 2004 internet
    Bleed
  • 2005
    Silver
    Visuelt
    Norway Says And Friends
    Norway Says
  • 2005
    Gold
    Visuelt
    bleed.no
    Bleed
  • 2004
    Silver
    Visuelt
    Shnel & Melnychuck identity
    Shnel & Melnychuck
  • 2004
    Silver
    Visuelt
    Xploding Plastix CD
    Sony Music
  • 2004
    Silver
    Visuelt
    Today catalogue
    Norsk Designråd
  • 2004
    Silver
    Visuelt
    100% Norway Exhibition London
    Norwegian Embassy Great Britain
  • 2004
    Diploma
    Visuelt
    Plah illustration
    Plah
  • 2004
    Diploma
    Visuelt
    SHKS Application poster
    SHKS
  • 2004
    Unge Talenter
    Norsk Form
    Bleed
    Bleed
  • 2004
    Diploma
    Visuelt
    Young Talents 2003 Poster
    Norsk Form
  • 2004
    Diploma
    Visuelt
    Pollen 2003 internet
    Bleed
  • 2004
    Diploma
    Visuelt
    Canal Digital onscreen identity
    Canal Digital
  • 2004
    Diploma
    Visuelt
    Chris Harrison internet
    Chris Harrison
  • 2004
    Diploma
    Visuelt
    Bleed postcards v.02
    Bleed
  • 2004
    Diploma
    Visuelt
    Djuice Hemsedal illustration
    Djuice
  • 2004
    Diploma
    Visuelt
    Shnel & Melnychuck identity
    Shnel & Melnychuck
  • 2003
    Diploma
    Visuelt
    Video Workshop Internet
    Video Workshop
  • 2003
    Silver
    Visuelt
    15-3-45 Exhibition
    Bleed
  • 2003
    Silver
    Visuelt
    Brandstad identity
    Branstad
  • 2003
    Diploma
    Visuelt
    Telenor Smartpay
    Telenor
  • 2003
    Gold
    Visuelt
    tinagent.no
    Tinagent
  • 2003
    Gold
    Visuelt
    Smirnoff Ice Brand Site
    Guiness UDV
  • 2003
    Gold
    Årets Vakreste Bøker
    Norwegian Design 2003 Book
    Young Rascals
  • 2003
    Silver
    Visuelt
    Klar Book
    Helsedirektoratet
  • 2003
    Diploma
    Visuelt
    Pollen 2002 Internet
    Bleed
  • 2003
    Diploma
    Visuelt
    Young Blood Poster
    Bleed
  • 2003
    Diploma
    Visuelt
    Call +47 for Norway
    +47
  • 2003
    Diploma
    Visuelt
    Telenor OYO
    Telenor
  • 2003
    Diploma
    Visuelt
    Klar Book
    Helsedirektoratet
  • 2003
    Diploma
    Visuelt
    MTHR By:Larm
    Netcom
  • 2003
    Diploma
    Visuelt
    Norwegian Design 2003 Illustrations
    Young Rascals
  • 2003
    Diploma
    Visuelt
    TAFT Art DVD
    TAFT
  • 2003
    Diploma
    Visuelt
    runejohansen.no
    Rune Johansen
  • 2003
    Diploma
    Visuelt
    strezza.no
    Strezza
  • 2003
    Diploma
    Gullblyanten
    tinagent.no
    Tinagent
  • 2003
    Gold
    Gulltaggen
    tinagent.no
    Tinagent
  • 2003
    Diploma
    Gulltaggen
    Levi's Big Bold Brace
    Levi's
  • 2003
    MFGD
    Merket For God Design
    tinagent.no
    Tinagent
  • 2003
    Shortlist
    Cannes Cyber Lions
    tinagent.no
    Tinagent
  • 2003
    Diploma
    Gulltaggen
    norwaysays.no
    Norway Says
  • 2003
    Gold
    Visuelt
    tinagent.no
    Tinagent
  • 2002
    Gold
    Gulltaggen
    Hunting
    Bleed/Fjord
  • 2002
    Diploma
    Gulltaggen
    solo.no
    Ringnes
  • 2002
    Diploma
    Visuelt
    Quit Smoking Campaign
    Helsedirektoratet
  • 2002
    Diploma
    Visuelt
    Zaplife
    Ringnes
  • 2002
    Diploma
    Visuelt
    knutwold.no
    Knut Wold
  • 2002
    Diploma
    Gullblyanten
    Fjords Fashion Magazine
    Fjords
  • 2002
    Diploma
    Gullblyanten
    Hunting
    Bleed/Fjord
  • 2002
    Diploma
    Gullblyanten
    Zaplife
    Ringnes
  • 2002
    MFGD
    Merket For God Design
    Platekompaniet identity
    Platekompaniet
  • 2001
    Gold
    Visuelt
    TAFT poster
    TAFT
  • 2001
    Diploma
    Visuelt
    tique.no
    Tique
  • 2001
    Silver
    Visuelt
    Bleed identity
    Bleed
  • 2001
    Gold
    Gullblyanten
    Bleed identity
    Bleed
  • 2001
    Silver
    Orkla Awards
    Zaplife
    Ringnes
  • 2001
    Diploma
    Visuelt
    bleed.no
    Bleed
white People
People
  • Svein Haakon Lia Creative Director / Founding Partner . svein@bleed.com . Phone +47 932 00 711
  • Dag Solhaug Laska Creative Director / Founding Partner . dag@bleed.com . Phone +47 908 65 922
  • Kjell Reenskaug Experience Design Director / Partner . kjell@bleed.com . Phone +47 951 69 105
  • Marie Louise Notøy Steen Project Manager . marie@bleed.com . Phone +47 416 25 788
  • Astrid Feldner Senior Designer / Head of Vienna Office . astrid@bleed.com . Phone AUT +43 650 6000 901
  • Ludvig Bruneau Rossow Designer . ludvig@bleed.com . Phone +47 932 63 520
  • Kristoffer Lundberg Designer . kristoffer@bleed.com . Phone +47 922 93 135
  • Camille Dorival Junior Designer . camille@bleed.com .
  • Bjørnar Pedersen Junior Designer . bjornar@bleed.com . Phone +47 908 17 716
  • Julia Hilbert Junior Designer . julia@bleed.com .
black Manifesto
1/10
Be different.

Insanity: Doing the same thing over and over again and expecting different results.

— Albert Einstein

black Manifesto
2/10
Take chances.

If this works, it'll keep us from getting caught. If it doesn't, it'll keep us from getting old.

— MacGyver

black Manifesto
3/10
Share ideas.

If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.

— George Bernard Shaw

black Manifesto
4/10
Have fun.

If you obey all the rules you miss all the fun.

— Katharine Hepburn

black Manifesto
5/10
Believe the hype.

I love Los Angeles. I love Hollywood. They're beautiful. Everybody's plastic, but I love plastic. I want to be plastic.

— Andy Warhol

black Manifesto
6/10
Move in different directions.

I'm not trying to be sexy. It's just my way of expressing myself when I move around.

— Elvis Presley

black Manifesto
7/10
Be nice.

It is nice to be important, but it's more important to be nice.

— John Templeton

black Manifesto
8/10
Keep learning.

I am always doing that which I cannot do, in order that I may learn how to do it.

— Pablo Picasso

black Manifesto
9/10
Collaborate.

In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.

— Charles Darwin

black Manifesto
10/10
Bleed for the revolution.

Rock and roll doesn't necessarily mean a band. It doesn't mean a singer, and it doesn't mean a lyric, really. It's that question of trying to be immortal.

— Malcolm Mclaren