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Arts and Culture
Identity
.
Experience
.
Product

Good things are connected

Category
Arts and Culture
Product
Exhibition Identity
Client
DOGA - Design og arkitektur Norge

“At a time when all have too much stuff, we need to rethink our approach to design. We talk about peak oil, peak meat, and recently Steve Howard, head of the sustainability unit at IKEA talked about ‘peak furniture’. In short: we have too much stuff in our everyday lives.” – Paul Makovsky, curator.

About

A Few Good Things: A selection of works by 10 Norwegian designers—both emerging and established—was presented at Wanted Design on May 13–16th 2016, during NYC x DESIGN—New York City’s celebration of global design.

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Result: A Few Good Things logo

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Process: How to connect 10 designers' good things

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Research: The measurement of time by decorarconarte

"Our aim for A Few Good Things is both to connect the best and brightest young Norwegian designers with the North American manufacturers, retailers and media outlets that can benefit from their talent, and to encourage the world at large to reduce the quantity – and increase the quality – of stuff it contains," – Paul Makovsky, curator.
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Solution

During our research process, we studied the Norwegian culture in regard to design style aspects. The combination of a tradition for both craftsmanship and efficiency, caused by the use of limited material, makes Norwegian design products highly functional, effective, clean, and simple. In line with prevailing social democratic views, Norwegian designers also tend to value the fact that their design is made available to everyone. We are using these cultural aspects as our main concept for the identity as a platform to represent 10 Norwegian designers.

The identity was inspired by measurement (basic tool for designer), to visually explore as graphic elements to generate a simple, strong connected platform that has flexibility usage both in print and digital.
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Result

A Few Good Things’ identity shaped into a clean, simple, flexible, and effective foundation to use both physically, and digitally. The identity seeks holistic communication as a platform and foundation for Norwegian designers without adding unnecessary elements.

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Photo: Ina Damli

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“With the identity applied, A Few Good Things represents a unique opportunity for WantedDesign’s visitors to discover the best and brightest talents at work in Norway today.”—Zetteler publication.
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“Curated by Paul Makovsky, editorial of Metropolis magazine—the exhibition uses the work to explore how considerations of sustainability, conscientious uses of materials and design philosophies that champion clean-lined functionality can create products that truly stand out, in terms of both their aesthetics and their longevity.”—Zetteler publication.
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Photo: Doga

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