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Fashion & Luxury
Identity
.
Experience
.
Product

It is all about reflection

Category
Fashion & Luxury
Product
Brand
Client
Julie Josephine

Julie Josephine is a Scandinavian contemporary fashion brand established in 2016 by Julie Josephine Blystad. The brand’s ambition is to offer beautiful and high quality basics with the ‘perfect fit’- starting with the classic T and the crisp white shirt.

–Julie Josephine.

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<p>Photo: Lasse Fløde</p>
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Photo: Lasse Fløde

Challenge

Julie Josephine is a fashion brand established by Julie Josephine Blystad. Julie Josephine came to us with a personal approach. The collections is focus on a modern basic essentials with high quality design. Clean and simple are the key, Julie Josephine needed a visual identity that allowed us to experience their high quality basic essentials.

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Solution

When it comes to fashion, basics are the essentials needs. Basics are something that is reflect a person. To communicate the simplicity, we are using a basic and personal touch as our main approach to develop the identity. The connection between Julie Blystad and her twin sister inspired us to create the identity as the reflection of the brand. Julie Josephine landed with a clear and simple aesthetic direction for the brand.

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