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Media
Identity
.
Experience
.
Product

Remix the infinite

Category
Media
Product
Channel Identity
Client
NRK

The aim of the new visual identity is to connect NRK P3 closer to NRK, enhance it's brand values and make it a clearer sender on all platforms.

— Cecilie Lyng, NRK

Challenge

NRK is the Norwegian government-owned radio and television public broadcasting company, and the largest media organisation in Norway. It broadcasts three national TV channels and three national radio channels. 

One of them is NRK P3 which was established in 1993. From it’s early stages on, NRK P3 set important impulses to Norway’s contemporary pop and music culture. Not at least because of increasing social media presence, their target group constantly gets younger and younger.

NRK noticed that there were changes to be made to keep P3’s outfit and experience fresh and appealing to a new generation

We got asked to redesign the channels visual identity for NRK P3. This not only included a new approach on the brand’s basic feel, but relies on the definition of a system that challenge it’s main touchpoint: Primary motion-based screen implementation on web and social media.

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Solution

During a research investigation into the channels setup, we explored that it was »populated« by a wild bunch of charming people hosting different programs like a highly frequented morning show, different genre slots, entertainment-, news- and information-formats. This was when the idea of a »P3-tribe« came up with every person getting his own totem symbol. While sketching around logos, symbols and icons, we know that we had to develop a strong graphic style first to combine it with the conceptual approach we had in mind.

We noticed that the official NRK-logo was constructed out of specifically geometric forms. In deconstructing the logo in it’s basic shapes we generated a graphic vocabulary that had the strong autonomous approach we were looking for while also being flexible enough to play with it in unlimited ways – The concept of »Remix« was born.

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In combination with the idea of »tribal culture«, a distinct logo mark set the course on iconography that led to a pallet of icons, emojis, idents, graphic patterns and special character-like compositions we called »totems«. These were designed to support certain emotions, serve as unique avatars for each program section of NRK P3 as well as for leaving room for imagination. 

Soon the totems became the main visuals of the brand next to the logo mark and inspired the in-house departments of NRK to a variety of joyful animations. 

It was truly exciting seeing the elements slowly coming to life.


<p>The Totems</p>
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Next to the icon system, the concept of remix and it’s formal approach led to the design of an own typeface: P3 Remix! With it’s unique edgy appeal the three styles – Regular, Light and Outline – support the brand’s spirit on various implementations such as screen design, posters and print media, signage, merchandise, and so on.
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Result

The new visual identity of NRK P3 and it’s variety of elements are both stable and flexible enough to work on a wide range of media and got great recognition from the client. 

In close cooperation with the in-house department of NRK P3, we were able to work on the actual practical needs of the identity also as a tool for the journalists and employees to work with. 

At this stage, the identity gets integrated step-by-step into the current system of NRK with all kinds of media to follow. 

We are pretty excited how this will go on. – You better stay tuned! 

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