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Media
Identity
.
Experience
.
Product

NRK brands and interactions

Category
Media
Client
NRK
Awards
Excellent interaction. 2015
Award for design Excellence. 2015
European Design Awards. 2015
Visuelt. 2014

As a public broadcaster you have to stay relevant and be accessible to all. With the TV-app that was launched last year, NRK proves that they manage to deliver their services through electronic channels as well. The user-friendliness and personalization ingrained in the design makes using the NRK TV-app a pure pleasure. 

- Minister of Trade and Industry Monica Mæland


Background

Norwegian Broadcasting Coporation (NRK) is Norway’s public broadcaster and by far the biggest media company. Bleed is NRK’s main partner for identity- and brand design and for digital and interactive design. NRK has three TV-channels, 15 radio channels and a wide range of interactive services as NRK.no, interactive TV on several platforms, as Yr.no and others. NRK’s brand and services are continually developed and Bleed is a proud partner and contributor to NRK’s success. 

Fig 1.

to 8. Bleed team working on the NRK TV App

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NRK Interactive services

Among many of the Bleed designed NRK services like NRK.no, Ytring etc. Bleed has designed the new interactive TV service for NRK. NRK wanted a service that showcased cutting-edge interactions and raised the bar for their interactive services. The project aimed to create a fluid and relaxed interactive TV using smart recommendations and removing screen clutter. The service is used by most Norwegians. Nominated to the Honorary design excellence award by the Norwegian Design Council.

NRK crushes competition with their app
—Aftenposten.


Fig 10.

NRK TV App on pad

Fig 11.

NRK TV App on phone

Fig 12.

to 17. NRK TV app design

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Identities, brand and communication

Bleed supports NRK in their development of their brands and communication. We have created several new identities and extensions. We have now redesigned the youth radio channel NRK P3. Originally design by Bleed 10 years ago.

See the full presentation of the New P3 identity


Fig 18.
<p>NRK weather icon design</p>
Fig 19.

NRK weather icon design

<p>NRK annual report</p>
Fig 20.

NRK annual report

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