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Fashion & Luxury / Retail
Identity
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Experience
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Product

Live like a Vaudeville

Category
Fashion & Luxury / Retail
Client
Vaudeville Jeans

Vaudeville is a young, modern and forward-leaning jeans brand that takes care of the origin of denim culture and has a strong focus on quality.

Challenge

In a jungle of existing fashion and jeans brands, it can be difficult to stand out and establish yourself as a distinctive and different way. The task was then to create a forward-looking visual identity and brand images (by looking back on history), which communicates the current jeans collection, but that can also grow with future collections launched by Vaudeville.

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Solution

With inspiration from the travelling-theatre (Vaudeville) in the 1700s, we have created a visual identity that is inspired by the lifestyle of being in relaxed motion. These thoughts are reflected through a dimmed, but flexible logo. The visual identity is stripped of frills and appear as a natural extension of the jeans, and consists mainly of a logo, a grayscale colour palette and strong brands images that communicate and invites into a balanced life "On the Go”.

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Main logo

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Logosymbol

<p>All brand photos taken by Isabel Watson</p>
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All brand photos taken by Isabel Watson

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<p>Logosymbol</p>
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Logosymbol

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Result

The result was a modest, but visually recognizable visual identity, which is also carried forward by strong brand images. Vaudeville is now a brand “On the Go”, and on their way into stores around the country, as the high quality jeans brand they are. 

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