Loading
Fashion & Luxury
Identity
.
Experience
.
Product

A woman who doesn't wear perfume has no future

Category
Fashion & Luxury
Client
Formulæ

Formulæ is an Oslo-based perfume brandand creative collective. Sharing a great passion for their work, they focus on a traditional, hand-made approach while paying close attention to details. Using unorthodox combinations Formulæ aims at creating unique scents with a high-end feel.

Concept

The visual concept for their identity is inspired by the past, when perfume was once a healthcare product only sold in pharmacies. The visual language of health and medicine products, which is direct and serves the sole purpose to inform, was used to create a recognisable identity with a repertoire of few graphic elements.

Fig 1.
Fig 2.
Fig 3.
Fig 4.
​Formulæ custom font

BB Perfume A neo-grotesque monospaced font made exclusively for Formulæ. It is based on the evenly-spaced grid of old letter boards (mostly found at store entrances in the distant past). The font only consists of capital letters and is intended for use on headlines and shorter passages of text.

Fig 5.
Fig 6.
Fig 7.
Fig 8.
RELATED PROJECT

Title here

Date here
Some text here
RELATED PROJECT

Son Venïn Posthume

Work
Nordic Altar
RELATED PROJECT

Tom Wood

Work
Fashion is capitalism's favorite child
RELATED PROJECT

Nuit et Jour Tom Wood

Work
Nuit et Jour Tomwood
RELATED PROJECT

Vaudeville

Work
Live like a Vaudeville
RELATED PROJECT

Julie Josephine

Work
It is all about reflection
© 2018 Bleed