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Technology
Identity
.
Experience
.
Product

Expeditions into the Digital.

Category
Technology
Product
Visual identity
Client
Fwends

"Fwends" are closer than friends – they are companions. People who know each others strengths and weaknesses and who share knowledge and support if needed.

Fwends is also the name of the Vienna-based digital product service, creating and developing digital products for brands and agencies in a variety of fields. Driven by curiosity on net culture, UX and web phenomena, Fwends also publishes own research and content, articles, newsfeeds and widgets that exemplify their know-how.

Challenge

Fwends needed a simply smart yet strong visual identity and a website that subsumes both of their approaches:

Fwends — the service agency & the think tank
Fig 1.
<p>The fwendly F — animation sequence</p>
Fig 2.

The fwendly F — animation sequence

The “fwendly” F

Just a small intervention on a letter gives the whole identity a fresh and charming look. The “ fwendly” F became the main visual carrier which appears as vivid scroll animation on the website.

Fig 3.
<p>Sketches</p>
Fig 4.

Sketches

<p>Color palette</p>
Fig 5.

Color palette

<p>Fwends Hashtag</p>
Fig 6.

Fwends Hashtag

<p>Fwends Network</p>
Fig 7.

Fwends Network

<p>Mobile version</p>
Fig 8.

Mobile version

<p>Scroll movement</p>
Fig 9.

Scroll movement

<p>Start screen</p>
Fig 10.

Start screen

<p>Menu</p>
Fig 11.

Menu

Fig 12.

www.fwends.net

<p>Business card with blue foil emboss and colored edges.</p>
Fig 13.

Business card with blue foil emboss and colored edges.

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