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Media / Technology
Identity
.
Experience
.
Product

Sound & vibration

Category
Media / Technology
Product
Branding, Interactive design, App design
Client
Mikme

Mikme has a simple mission: Give creatives around the world a tool to express themselves at the touch of a button. The Mikme microphone captures studio grade sounds, wireless, in excellent quality and on the go.

<p>Mikme microphone</p>
Fig 1.

Mikme microphone

Background

Mikme is one of the most successful startups in Austria. Living an open and innovative culture, they also have a big love for technology and high quality. They assigned us to rework their brand to show off their amazing microphone on the international market.

"I love playing the piano or creating electronic music. When I was jamming and suddenly had an idea I could not easily start and share a professional recording out of the blue. I needed special equipment and special setup. I wanted a solution that is super simple, delivers best sound and works wirelessly with my smartphone. " Philipp Sonnleitner, founder
Fig 2. Mikme for musicians
Visualizing sound

One of the most mesmerizing ways to visualize sound are Cymatics, a subset of modal vibrational phenomena. These structures, resembling the mandala and other forms recurring in nature, inspired us to create graphics which remind of vibrational energy / sound.

<p>Cymatics sketches</p>
Fig 3.

Cymatics sketches

Fig 4.

Cymatics concept

The team behind Mikme has very high quality standards, which is reflected in the precise technical details of the design. At the same time, Mikme just loves sound and is deeply anchored in the music subculture, which is why we combine delicate elements with bold, youthful typography.

"bleed got the heart of our identity from the very beginning. A great team delivered a great design that gave us a more professional and clean look. From strategy to design bleed has been a reliable and expert partner." Philipp Sonnleitner, Founder
<p>Mikme logo</p>
Fig 5.

Mikme logo

<p>Mikme technical details</p>
Fig 6.

Mikme technical details

<p>Mikme brand font</p>
Fig 7.

Mikme brand font

<p>Audiowave detail</p>
Fig 8.

Audiowave detail

<p>Businesscards</p>
Fig 9.

Businesscards

<p>Mikme bag</p>
Fig 10.

Mikme bag

<p>Website</p>
Fig 11.

Website

<p>Mikme audio projects have different background colors, depending on the hour of the day when the recording was taken.</p>
Fig 12.

Mikme audio projects have different background colors, depending on the hour of the day when the recording was taken.

Fig 13.

Detail from audio recording

<p>Mikme microphone</p>
Fig 14.

Mikme microphone

Mikme Creators App

The Mikme creators app allows creatives to capture, edit and share sound on the go. In cooperation with the Mikme team we worked out the wireframes and designed the whole interface new.

<p>Main user flow / Wireframes</p>
Fig 15.

Main user flow / Wireframes

App design

Mikmes unique feature to sync audio and video instantly requires the app to be strongly image/video based. 

The interface is using minimal graphics and large background images – after all the location and setting where the sound was captured is essential for most creators. The app allows to record several audio tracks and combine them into one project. Basic editing and sound effects complete the feature palette and provide a great user experience for sound lovers. The app will be launched in mid 2018 – stay tuned!

<p>Project play</p>
Fig 16.

Project play

<p>Project workbench</p>
Fig 17.

Project workbench

<p>Start audio</p>
Fig 18.

Start audio

<p>Record video</p>
Fig 19.

Record video

<p>Settings update</p>
Fig 16.

Settings update

<p>Workbench effects</p>
Fig 17.

Workbench effects

<p>Workbench 4 tracks</p>
Fig 18.

Workbench 4 tracks

<p>Gallery</p>
Fig 19.

Gallery

<p>Workbench effects</p>
Fig 16.

Workbench effects

<p>Settings</p>
Fig 17.

Settings

<p>Workbench trim</p>
Fig 18.

Workbench trim

<p>Workbench 1 track</p>
Fig 19.

Workbench 1 track

Fig 20. Mikme bloggers video
<p>Mikme microphone</p>
Fig 21.

Mikme microphone

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