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Media
Identity
.
Experience
.
Product

Create — Curate — Celebrate

Category
Media
Product
Brand identity
Client
Myspace
Awards
Visuelt. 2011
European Design Awards. 2011
European Design Awards. 2011

Myspace is a shared experience around global culture that gives curators, tastemakers and consumers the tools to discover, publish, and connect based on common interests.

Challenge

We got the brief from MySpace: "Lead the rebranding efforts for MySpace. We have a new logo and entirely new site and are very ready to design out the rest of our identity system." 

Solution

Giving the brand experience room to grow, we use simple typography and different corporate illustrations which grow within the logo space. A strong type and material is the base, the visuals can be random from users of MySpace or generated by professionals. Each illustration is composed by three different parts, which follows the brand values:

Create—Curate—Celebrate
<p>Corporate illustrations</p>
Fig 1.

Corporate illustrations

Fig 2.
Fig 3.
Result

The revitalized brand is fresh, designed as a vessel that leverages MySpace brand equity and core culture allowing it to mature into the most satifying and engaging social entertainment entity. Visually mixing interests and personalties of the users, we communicate MySpace as the place where everyone can be whoever they want to be.

<p>Identity overview</p>
Fig 4.

Identity overview

<p>Businesscards</p>
Fig 5.

Businesscards

<p>Stationery</p>
Fig 6.

Stationery

<p>Greeting cards</p>
Fig 7.

Greeting cards

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