Less Work, More Flow.

Visual identity, art direction, website
Neudoerfler Office Systems

Furniture company Neudoerfler provides Austrian customers with high quality workspace solutions since more than 70 years. Our mission was to make the core of a successful, but visually neglected brand visible and to present it in a new outfit.

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The Austrian office furniture company Neudoerfler is one of the oldest and most powerful players in the national sector. After a long overdue refreshment of its brand, a completely new visual identity was necessary to communicate the new brand values — close to the customers, outstanding service and smart innovation. 

A letter and a dot.
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The brand visual

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logo evolution

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Logo construction

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Fresh new colors.

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Baton Turbo


Neudoerfler delivers tools for people who love their work, enhancing their abilities for being active and productive. The office as space for personal development is the ideal base for a coherent brand direction. The identity puts working people and their individual needs in the center of attention.

<p>A fresh approach on posters about office furniture.</p>
Fig 13.

A fresh approach on posters about office furniture.

<p>The new print magazine</p>
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The new print magazine

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<p>brand visual</p>
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brand visual

<p>Product flyer</p>
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Product flyer

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»Creating a brand identity that is radically new and at the same time feels as familiar as a second skin: this is a supreme art. Bleed has reinvented our brand with incredible sensitivity and creativity. We are stronger than ever before.«
— Nicola Koessler, Head of Marketing at Neudoerfler
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<p>Business cards with shiny foil embossing.</p>
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Business cards with shiny foil embossing.

<p>Product illustrations</p>
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Product illustrations

<p>Technical specifications</p>
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Technical specifications

<p>Product branding: Toolbox</p>
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Product branding: Toolbox

<p>Workwear Branding</p>
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Workwear Branding

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MyMotion — Für alle anders.

MyMotion is the first product range by Neudoerfler which was fully communicated with the new visual identity. It represents everything the new branding stands for: being more relevant, more austrian, more young, more flexible.

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Video production by Wildruf

Product catalogues

The Neudoerfler catalogues use a modular color system and combine a look book with a product guide. For the MyMotion catalogue, we added a tech specs booklet with an elastic band, referencing the flexible straps of the range. The front cover contains an augmented reality feature for exploring the product in motion.

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<p>MyMotion catalogue — Natural paper, offset, blind embossing.</p>
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MyMotion catalogue — Natural paper, offset, blind embossing.

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On the new website, we present Neudoerflers new and old products with a greater weight, and with greater pride. Breaking the traditional full-width image format gives you the opportunity to see and experience the products in a more active and inspiring way.

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Coding by Værsågod

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MyMotion Landing page

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Product article / footer

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Magazine article

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Product article with overview and color picker

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The new online magazine

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The strong human-centered image concept and the overall brand evolution helped Neudoerfler to shift from a traditional company to a modern Austrian brand with a bright outlook for the future. The full website and magazine will be launched later in 2019.

<p>© all brand pictures by HEJM / @ all documentation pictures by Vilma Pflaum</p>
Fig 47.

© all brand pictures by HEJM / @ all documentation pictures by Vilma Pflaum


Title here

Date here
Some text here

Son Venïn Posthume

Nordic Altar


Sculptural Nature


Live like a Vaudeville

Aker Brygge

Shopping is my cardio
© 2018 Bleed