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Media
Identity
.
Experience
.
Product

Everything I learned, I learned from the movies

Everything I learned, I learned from the movies
Category
Media
Product
Website
Client
Nordisk Film og TV Fond

We think too much, and feel too little.” 
—The great dictator, 1940.

Fig 1.
About

Nordisk Film & TV Fond is an organisation that promotes and provides financial support for top-up feature film, TV productions, creatives documentary of high quality in the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden). Nordisk Film & TV Fond have an important role as a media promotion, informations, and events. A better and simpler way to present their vast content within different categories are needed for their website.

Our task was to update their website to have a better presentation and functionality as one of the biggest Film and TV digital media platform in Nordic countries.
Fig 2.
Solution

A better and simpler way to present their vast content within different categories are needed for their website. By creating a module system for different categories and entries, this solutions helps both editor and user to navigate and showcase the content easily.

Fig 3.
Fig 4.
"The new design brings freshness and a new visually-driven look, which is better adapted to the film and TV drama industries that we promote and support."

During the first six months after the launch of the new website the number of weekly users increased by 103% compared to the time before the launch. Now we have around 12.000 monthly users. They spend 20% more time on the page than before.

Almost half of the users (49%) enter the site via their mobile or tablet now, compared to 30% earlier. A majority of these users are new to our site, and they spend an equal amount of time there as the desktop users.

Fig 5.
Fig 6.
"The new solution gives us more freedom and better content control than before. The design is of high visual standard and has many module options that provide flexibility. In that sense, the design is now generating much more visual attention for us."—Petri Kemppinen, CEO.


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