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Arts and Culture / Fashion & Luxury / Retail
Identity
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Experience
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Product

Nordic Altar

Category
Arts and Culture / Fashion & Luxury / Retail
Product
Publication & Retail design
Client
Son Venïn
Awards
Årest Vakreste Bøker. 2018

The Norwegian perfume brand Son Venïn was invited to exhibit an experimental scent-installation in Mexico City. Together with the client we approached the installation looking at a melting merge of Nordic folklore inspired by South American history.

Background

The concept of the event was promoting the nordic cultural heritage, together with Son Venïn we came up with the idea of 'A Nordic Altar' drawing inspiration from the Mexican Ofrenda, an altar used in a ritual where you commemorate the dead, sending the deceased persons soul on a travel to the after-life. With the Ofrenda as a starting point, we created a manifestation of the Nordic soul and heritage.

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Solution

In collaboration with photographer Malene Lilleheim, we wanted to narrate a visual universe, in book-form, interpolating the ideal citizen of pre-middle-age nordics with the mellow, pure and brutal nature that surrounds us and create the premiss of our survival, the essence of a nordic habitat. 

The core of the book is Hávámal, an old norse folklore that presents gnomic texts of how to live and make decisions. At the center of nordic heritage you'll find awe and respect for nature, it's our master - and we - its slave. To embody this notion we directed several shoots, both in studios and in the mountain passage of Stryn - expressing the relationship between body and nature – as a juxtaposition, blurring the lines between bodily detail and snow-clad steps, and mountain walls. 

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Design

To create a transparent experience, we wanted the material experience of the book to feel like its content, subtle, but refined and elevated in some sense. With use of rough textured paper, silk-screen printing and debossing we wanted to create a product that could contribute to the narrative of northern habitats, nature and rugged scenery. 

The cover acts as an extension of the products display board, with a debossed square and circle, acting as display slots for retail display of the perfume and its box – also working as a direct link to the book being the underlying theme of the scents found in the flacon.

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